Whata-Fiesta is a proposed marketing campaign for Texas’ fast food chain, Whataburger. This campaign is promoting their chorizo burger and Charro Days, which is a unique holiday from Brownsville, Texas. Being right on the border of Mexico, Charro Days celebrates the sister cities by combining the Mexican and American culture.
Packaging photography by Miranda Holden | Art directed by me.
Behind the fry holders, there would be different quotes said by people who have been impacted by the city or the holiday.
The mailer would be sent to Texas residents as an invitation.
